Is your Tradeshow at Risk?
A recent white paper, “A View to the Future of the Tradeshow Industry” , written by Time and Place Strategies Inc. states:
“If the (tradeshow) organizer is dedicated to meeting the content and programming needs of his community, he MUST then evolve his business model to include all modalities of communication, content, intimacy, and community. If the organizer does not move online, a cyber-provider will invade his market”
Your exhibitors are one of your most valuable assets. The ability to quickly and reliably connect exhibitors to their markets is critical to leveraging that asset. You need the immediacy, convenience and accuracy of an online Directory.
But who has the time and resources to develop and maintain an accurate online Directory? 30 Second Media is your one-stop, cost-effective solution for Directories of any type or size. We provide the most comprehensive array of choices in both listings and pricing. In addition, our model is designed for you to be able to offer this service in a way that creates substantial residual revenue for your organization.
- Exhibitors benefit, because the directory offers additional exposure to show attendees.
- Attendees benefit, because they can easily search the online directory, (as well as a CD directory that can be handed out at the show). The searchable directory allows them to get information on each exhibitor. They can see photos, show specials, video presentations, etc. to help them select the products or services they need. This helps eliminate ‘the dreaded bag’ of materials they pick up and never look at again.
- You benefit, because you have happy exhibitors and happy attendees. Since the exhibitors update their own profiles, ‘administration’ is minimal. In addition, 30 Second Media is designed to be a profit center for you!
The directory begins with an online tool that allows each of your exhibitors to be showcased in a very unique way. They will be given access to their own page, in which they have the ability to create their own directory listing. Your exhibitors may add their contact information, eye catching photos, compelling video, descriptions of their product or service, and more! It will provide marketing opportunities between your attendees and your vendors, and offer resources to build relationships with everyone in attendance. Other benefits include:
- Giving attendees an effective tool to find vendors they need, and to keep a continuing relationship between exhibitors and attendees
- Increasing ROI for exhibitors
- Creating interest and excitement for attendees coming to the show
- Offering an additional revenue stream for your show, as you have the ability to set pricing structures according to what your market will allow
- Selling ad space and automatically receive a monthly income from your exhibitors
- Effectively showcasing exhibitors
- Extending the impact of the show
- Anchoring the exhibitors to your show because of the uniqueness and effectiveness of this tool
- Announcing future shows
From the website directory program, you can also choose to take one additional step. With simple One-Click technology, you can choose to turn your online directory into a presentation in CD format. The CD will be an interactive tool that you can provide your attendees, help eliminate the need of cumbersome paper catalogs, and will provide a wealth of resources not available in traditional paper products. If you offer a magazine, you can also add the CD as value added resource.
